Travel Enthusiast and Accidental Entrepreneur, Cole Banks started Sisters Traveling Solo as a Facebook group. It was her response to an internet debate that discouraged Black women, particularly, from traveling the world unaccompanied. In this episode, Cole talks about the overnight success of that Facebook group. She had to quit a good job (that she enjoyed) unexpectantly when she went from hosting five trips in one year to putting together a team that organized twenty before the year ended. Cole shares that Sisters Traveling Solo is now much more than a Facebook group and successful business. It is a platform for Black women to share their joy exploring the world on their own and to build community for when they want to be in Peru with twenty other Black women in addition to sightseeing in Spain alone. She says that the fear family and friends often project onto single women when they get wanderlust is not allowed in the Facebook group that now boasts 70,000 members. She and her team have worked hard to create a space where statements like, “I am afraid to go here” don’t pop up in threads. Instead, the group has an abundance of “I took my first solo trip and I loved it!” posts that garner hundreds of support responses and impromptu trips among the members. In addition to sharing how much joy she gets from watching total strangers become best friends over the course of a week-long trip, Cole is honest about the amount of time and work she has to do to make sure her customers never see or feel how much has gone into their seamless trips. She talks about the realities of having this new good job (that she enjoys) in which she is “on vacation” more times than she is at home. While she is filled with gratitude for how well her business is doing, she admits she’s trying to find balance between organizing others’ memorable vacations and having enough free time to go on her own, even if it’s just to relax without a phone or laptop for a few days. All in all, she is content with her choice to leave her cushy job. “I don’t ever forget I have the life many people dream of,” Cole states. “I set my own schedule and make my own rules. I am always having a new experience in a different part of the world. I know that is no small thing.” It is also no small thing that she has turned this dream job into a million-dollar company in only three years.
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Trying to make contact about STS Upcoming Events.
If you want to know more about STS events, you should check out their website (linked in the write up here). I don’t work with the company, but I just featured its founder and CEO on this show.
Great podcast! First time listener.
Glad you enjoy the show. Keep listening!